The AURA Team

Kelly DeBerg

Libra Sun, Taurus Moon, Sagittarius Rising

Favorite AURA Teas: Chillax #633 & Immune Booster #214

Favorite Crystal: Jasper because there are so many different types and colors!

Kelly is the owner and founder of AURA, and nothing here would be possible without her! Whether it be crystals, tea, or CBD, Kelly always strives to become as knowledgeable as possible about everything we offer at AURA. Research, education, and safety are very important to her! In her spare time, Kelly is a saltwater hobbyist and enjoys propagating corals and watching all of the colorful life in her 400-gallon reef tank at home (plus her 300-gallon reef tank in the Halo Room!). Kelly says, “I am so fortunate to be able to do what I truly love and that is to interact with people daily and do whatever I can to make their lives a little bit brighter. I am blessed beyond belief to work with the most compassionate, caring, and fun girls ever. They make me smile every time I walk through the door, and I’m so grateful for each and every one of them!”


Terry Riter

Aquarius Sun, Capricorn Moon, Pisces Rising

Favorite AURA Tea: Red Hot Cinnamon Spice Green Tea Blend #222

Favorite Crystals: Jaspers, Caribbean Calcite, Golden Healer

Terry is our Services Director and has been with us since we first opened in 2017. She knows all the ins and outs of AURA and is responsible for all new employee training. Terry enjoys spending time with her husband, three daughters, and Beagle, Barry! Her favorite vacation spot is a beach. Any beach will do as long as there is good music and good friends nearby. Since working at AURA, she has learned that, "There are so many of us silently hurting with invisible conditions, but there are so many different ways to relieve that pain. AURA salt cave and wellness gave me unexpected relief from my pain and is helping so many others with different conditions and symptoms."


Carly Pinter

Leo Sun, Cancer Moon, Pisces Rising

Favorite AURA Tea: Happy Birthday to Me! #127

Favorite Crystal: Mexican Agate

Carly came on board in September 2021 and is one of the first faces you’ll see when you walk into AURA! In her free time, Carly works as a freelance graphic designer and manages her Etsy shop, Wander And Whim Co. Fun fact: she loves to travel and is a skilled travel photographer! So far, Carly has been to eight countries, but she hopes to one day travel to every continent (ending with Antarctica!). She says, “I love teaching others about all of our crystals while also learning about new ones every day.”

Pamela BurnsPamela Burns

Libra Sun, Leo Moon, Pisces Rising 

Favorite AURA Tea: anything earthy or with matcha!

Favorite Crystal: Labradorite & whatever calls to her 

Pam joined us in December 2018 and is our on-staff hypnotherapist with impressive qualifications to boot! She has years of experience in MA/Mental Health Counseling, CHt (Certified Hypnotherapist), and C-SD (Certified Spiritual Direction). She loves learning about new and diverse methods of natural prevention and healing. Pam and her spouse, Lori, share a blended family of five daughters, three sons, four granddaughters and one grandson; plus, they have a fur baby, Jasper the cat! She says, "I love the various natural services offered at AURA. The integrity and desire to provide the highest quality of wellness services is the top priority of our entire staff."     


Amy Greiner

Sun, Aries Moon, Pisces Rising

Favorite AURA Tea: anything caffeinated or blooming!

Favorite Crystal: Rose Quartz                     

Amy joined us in March 2019 and has been actively working as a Licensed Massage Therapist (LMT) for the past 14 years and a Physical Therapist Assistant (PTA) for 9 years. She finds all aspects of massage and wellness extremely interesting and loves learning new concepts and techniques. Amy enjoys trying new crafts and spending time with her husband, their children, and their dog, Finn, and she enjoys all kinds of music. She says, "Medical massage is my passion but I love all forms of massage. I am looking forward to helping all clients decompress while at AURA and help them escape the hectic world around us."


Katie Fortman

Leo Sun, Pisces Moon, Libra Rising

Favorite AURA Tea: Blueberry Flapjacks Honeybush Blend #776

Favorite Crystals: Rose Quartz, Fire Quartz, Sunstone

Katie, our Services Manager, joined our team in November 2019 and is one of our talented massage therapists! She graduated from Niagara County Community College in May 2018 with her Associate’s of Applied Science in Massage Therapy and has extensive experience in medical, relaxation, pregnancy massage, and even Reflexology. In her spare time, Katie enjoys going to the gym, traveling to tropical locations, listening to country music, and eating mac and cheese. She says, “I fell in love with the positive, loving, and supporting atmosphere here, and I am excited to share all the benefits AURA salt cave and wellness has to offer.”


Simone Riter

Virgo Sun, Virgo Moon, Sagittarius Rising 

Favorite AURA Tea: Cool Cucumber Melon #209

Favorite Crystals: Moss & Flower Agate

Simone joined our team in August 2020 and is our Social Media & Event Coordinator. In her free time, she enjoys reading, hanging out at local coffee shops, and raising her army of houseplants. She loves spreading the word on all of the natural ways AURA can help people feel better. Simone says, “AURA is my happy place! I’m so excited to help our customers discover all of the amazing, all-natural ways to practice self-care and help themselves feel better.”


Jackie Ford

Scorpio Sun, Leo Moon, Cancer Rising 

Favorite AURA Tea: Soooo Nutty! #612

Favorite Crystals: Amethyst, Golden Healer, Selenite

Jackie joined our AURA team in November 2021 after graduating from the New York Institute of Massage in April 2021. Jackie believes that massage therapy should never come at a “one-size-fits-all” approach. Her goal is to provide each individual with a beneficial and therapeutic session. Whether you are looking to relax and unwind, or looking to ease specific areas of pain and discomfort, her aim is to help you feel better walking out than you did when you walked in. She says, “The energy at AURA always felt magical to me. Ever since the first time that I walked through the door, I dreamed that one day I would be part of it all. I am thrilled to have that dream become a reality.” When she’s not at AURA, Jackie loves spending time with her husband, daughter, and adorable pets (her cat named Mitty; hamster named Mocha; and goldfish, Rosie)!


Jacky Damon

Scorpio Sun, Pisces Moon, Pisces Rising 

Favorite AURA Tea: Chamomile Lemongrass #617

Favorite Crystals: Labradorite and Moonstone

Jacky Damon is our licensed esthetician and yoga instructor! We are so excited to have her with us. Her humor and passion for what she does creates the perfect atmosphere for her students and clients to feel comfortable either on the mat or in the treatment room. She considers herself a student for life and is always seeking new modalities and techniques to keep herself growing and sharing that knowledge with others. Outside of work Jacky spends her time with her husband, 3 year old and working on her two businesses (AppleJaxie Creations and Nourished Roots). She loves to garden, listen to live music and wishes there were more hours in the day to enjoy all the world has to offer!