The AURA Team

Kelly DeBerg

  • Owner
  • Libra Sun, Taurus Moon, Sagittarius Rising
  • Favorite AURA Tea: Immune Booster #214
  • Favorite Crystals: Moss Agate, Ocean Jasper, Mexican Agate

Kelly is the owner and founder of AURA and nothing would be possible here without her! Whether it be crystals, tea, or CBD, Kelly always strives to become as knowledgeable as possible about everything we offer at AURA. Research, education, and safety are very important to her. In her spare time, Kelly is a saltwater hobbyist and enjoys propagating corals and watching all of the colorful life in her 400-gallon reef tank at home (plus her 300-gallon reef tank in the Halo Room!).

"I am so fortunate to be able to do what I truly love and that is to interact with people daily and do whatever I can to make their lives a little bit brighter. I am blessed beyond belief to work with the most compassionate, caring and fun girls ever. They make me smile every time I walk through the door, and I'm grateful for each and every one of them."

Terry Riter

  • Services Director
  • Aquarius Sun, Capricorn Moon, Pisces Rising
  • Favorite AURA Tea: Red Hot Cinnamon Spice #222
  • Favorite Crystals: Rutilated Quartz, Ocean Jasper, Golden Healer

Terry is our Services Director and has been with us since we first opened in 2017. She knows all the ins and outs of AURA and is responsible for all new employee training. Terry enjoys spending time with her three daughters (Maxine, Simone, and Carly) and Beagle, Barry! Her favorite vacation spot is a beach. Any beach will do as long as there is good music and good friends nearby.

"There are so many of us silently hurting with invisible conditions, but there are so many different ways to relieve that pain. AURA salt cave and wellness game me unexpected relief from my pain and is helping so many others with different conditions and symptoms."

Hypnosis and Past Life

Pamela Burns

  • MA, CHt, SD-C
  • Libra Sun, Leo Moon, Pisces Rising
  • Favorite AURA Tea: Blue Lotus
  • Favorite Crystals: Labradorite, Azurite, Malachite

Pam joined us in December 2018 and is our on-staff hypnotherapist with impressive qualifications to boot! She has years of experience in MA/Mental Health Counseling, CHt (Certified Hypnotherapist) and C-SD (Certified Spiritual Direction). She loves learning about new and diverse methods of natural prevention and healing. Pam and her spouse, Lori, share a blended family of five daughters, three sons, four granddaughters and one grandson; plus, they have a fur baby, Jasper the cat!

"I love the various natural services at AURA. The integrity and desire to provide the highest quality of wellness services is the top priority of our entire staff."

Denise Peters

  • Reiki Master, Herbalist, CCH, ACP
  • Aries Sun, Leo Moon, Virgo Rising
  • Favorite AURA Tea: Blue Lotus
  • Favorite Crystals: Rose Quartz, Howlite, Citrine

Denise joined us in September 2022, and after working in corporate America for 30+ years, decided to pursue her love of crystals, chakras, reiki, and herbs. Denise is a Certified Crystal Healer (CCH), Advanced Crystal Practitioner (ACP), Reiki Master, and beginner Herbalist.

"I have been a client/customer of AURA for years. Come visit AURA and let's learn together and enjoy the amazing vibe. I'm looking forward to meeting you!"

Amy Greiner

  • LMT
  • Aquarius Sun, Aries Moon, Pisces Rising
  • Favorite AURA Tea: anything caffeinated or blooming!
  • Favorite Crystals: Rose Quartz, Selenite, Moss Agate

Amy joined us in March 2019 and has been actively working as a Licensed Massage Therapist (LMT) for the past 14 years and a Physical Therapist Assistant (PTA) for 9 years. She finds all aspects of massage and wellness extremely interesting and loves learning new concepts and techniques. Amy enjoys trying new crafts, listening to all kinds of music and spending time with her husband and their children. 

"Medical massage is my passion but I love all forms of massage. I am looking forward to helping all clients decompress while at AURA and help them escape the hectic world around us."

Katie Fortman

  • LMT
  • Leo Sun, Pisces Moon, Libra Rising
  • Favorite AURA Tea: Blueberry Flapjacks #776
  • Favorite Crystals: Rose Quartz, Fire Quartz, Sunstone

Kate, our Services Manager, joined our team in November 2019 and is one of our talented massage therapists. She graduated from Niagara County Community College in May 2018 with her Associate's of Applied Science in Massage Therapy and has extensive experience in medical, relaxation, pregnancy massage, and reflexology. In her spare time, Katie enjoys going to the gym, traveling to tropical locations, listening to country music, and eating mac and cheese.

"I fell in love with the positive, loving, and supporting atmosphere here and I am excited to share all the benefits AURA salt cave and wellness has to offer."

Jackie Ford

  • LMT
  • Scorpio Sun, Leo Moon, Cancer Rising
  • Favorite AURA Tea: Warn Banana Nut Bread #774
  • Favorite Crystals: Citrine, Moss Agate, Selenite

Jackie joined our team in November 2021 after graduating from the New York Institute of Massage in April 2021. She believes massage therapy should never come at a "one-size-fits-all" approach and her goal is to provide each individual with a beneficial and therapeutic session. Whether you are looking to relax and unwind, or looking to ease specific areas of pain and discomfort, her aim is to help you feel better walking out than you did when you walked in. When she's not at AURA, Jackie loves spending time with her husband, daughter, and adorable pets (cat named Mitty; hamster named Mocha; and Rosie the goldfish)!

"The energy at AURA always felt magical to me. Ever since the first time I walked through the door, I dreamed that one day I would be a part of it all. I am thrilled to have the dream become a reality."

Jacky Damon

  • Licensed Esthetician, Yoga Instructor
  • Scorpio Sun, Pisces Moon, Pisces Rising
  • Favorite AURA Tea: Chamomile Lemongrass #617
  • Favorite Crystals: Labradorite, Moonstone, Herkimer Diamond

Jacky joined us in January 2022 and is our licensed esthetician and yoga instructor. We are so excited to have her with us. Her humor and passion for what she does creates the perfect atmosphere for her students and clients to feel comfortable either on the mat or in the treatment room. Outside of work Jacky spends time with her husband, son, and working on her two businesses (AppleJaxie Creations and Nourished Roots). She loves to garden, listen to live music, and wishes there were more hours in the day to enjoy all the word has to offer!

"I consider myself a student for life and am always seeking new modalities and techniques to keep myself growing and sharing that knowledge with others."

Julie Cummins

  • Taurus Sun, Aquarius Moon, Virgo Rising
  • Favorite AURA Tea: Caramel Chai #401
  • Favorite Crystal: Fire Quartz, Dream Amythest, Labradorite

Julie, our Client Specialist, joined our team in April 2023.Julie has always been drawn to helping others and making people feel welcome. In Julie’s free time she loves to read, watch YouTube, and spend time with friends. Julie has told us so many times that she is always excited to learn something new, especially when it could benefit both her and others. Julie immediately knew she wanted to be part of the Aura Team.

“When I first walked into AURA, I felt so welcomed and the atmosphere was so positive”.